It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students. Managing Technological Change: A Strategic Partnership Approach fills a critical void by presenting an integrative, strategic, and participative approach to technology management from a multi-industry perspective.
The text illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success.
Author : V. Focusing on both theory and practice, it addresses the contemporary challenges general managers face today--e. Several integrative themes--T-M matrix, environmental drivers, process of decision making, competitive vs collaborative approaches, and value creation--are followed throughout.
As a brief, affordable paperback, it is ideal to package with cases. Author : J. This comprehensive textbook provides a step-by-step guide to understanding, motivating and managing creative people, and offers methods for composing business models and competitive strategies to maximize return. It is unique in its provision of tools for raising capital for innovation and calculating financial risk.
Global case studies, covering a diverse range of companies, make this an ideal companion for students of innovation management on business management, technological innovation or specialist engineering management courses. The text illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success. Author : V. Focusing on both theory and practice, it addresses the contemporary challenges general managers face today--e.
Several integrative themes--T-M matrix, environmental drivers, process of decision making, competitive vs collaborative approaches, and value creation--are followed throughout. As a brief, affordable paperback, it is ideal to package with cases. Author : J.
This comprehensive textbook provides a step-by-step guide to understanding, motivating and managing creative people, and offers methods for composing business models and competitive strategies to maximize return. It is unique in its provision of tools for raising capital for innovation and calculating financial risk. Global case studies, covering a diverse range of companies, make this an ideal companion for students of innovation management on business management, technological innovation or specialist engineering management courses.
Author : Thomas H. The key message of the book is that the new knowledge-networked innovation economy requires a totally different strategic management mindset, approach and toolbox, and its major value-added is a new strategic management approach and toolbox for the innovation economy - a poised strategy approach.
The authors illustrate powerful new strategic innovation concepts and tools, such as poised strategy for managing multiple business models, poised strategy scorecards moving beyond the well-known balanced scorecard , the wheel of business model reinvention, and organizational rejuvenation methods.
In den Warenkorb. Buchbeschreibung Taschenbuch. Zustand: Gebraucht. Unlike other books, Schilling s approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis.
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